1. Google Analytics
Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffic, where it comes from and what it does once it enters your site. You can monitor up to three sites for free.
Google Analytics is extremely valuable in analyzing your marketing funnel, it tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI.
You may be placed on a waiting list for this highly in demand service from Google.
2. Google Sitemaps
Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.
3. Google Alerts
Be notified when someone or another site lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.
4. Google Froogle
Froogle is Google’s price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site’s content for Froogle may prove to be very beneficial.
Follow Froogle or Google directions exactly on how to list or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless.
5. Google Checkout
Not exactly free but for those marketers who use AdWords – for every $1 spent on AdWords you can process $10 for free. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up.
Over time marketers may find this tool to be very effective and valuable.
6. Google eBlogger
Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffic and targeted customers. eBlogger is a simple free blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar.
7. Google Toolbar – Enterprise Version
Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news…
Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it is even more important to know the PR of your competitor’s pages. You can use the toolbar to get the PR of each page you’re visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements.
